Elastochem Waterproofing Rebrand

We’re excited to share that, effective July 15, 2025, Elastochem’s Waterproofing Portfolio will be refreshed with new, intuitive product names. This rebrand is designed to streamline our lineup of products and systems, helping you identify and specify the right solutions more easily.

Key Dates

Effective Date: July 15, 2025

Transition Period: July 15 to September 30, 2025

During this window, we’ll honor both old and new product names to ensure a smooth changeover.

What’s Changing?

• Primers: now under the SwiftSeal P 100 Series
• Waterproofing Membranes: rebranded as the SwiftProof M 200 Series
• Topcoats: grouped into the SwiftTop TC 400 Series
• Drainage Boards: now part of the SwiftDrain 800 Series
• Joint Treatments: categorized under the SwiftHose 900 Series

Need Help?

If you have questions or require assistance during the transition, your Elastochem representative is ready to support you every step of the way.

Thank you for your continued partnership and support as we roll out this exciting brand update!